FRO FASHION RETAIL OFFICE
FRO

Commercial clarity
for fashion businesses.

Senior commercial advisory for fashion & luxury.

We advise fashion and luxury businesses navigating complex markets — built on two decades of buying, merchandising, and commercial operations, and rare access to European and CIS ecosystems.

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The Company

Senior commercial advisory for fashion and luxury businesses.

We advise fashion and luxury businesses navigating complex markets — built on luxury brand expertise and rare access to European and CIS ecosystems.

A specialized practice built on two decades of buying, merchandising, and commercial operations experience inside the luxury and fashion industry — delivering operational advisory, not theoretical strategy, across the full commercial lifecycle of fashion businesses.

20+
Years inside luxury & fashion
3
Regions of live market access
360°
Commercial lifecycle coverage
The Practice

Operational advisory,
not theoretical strategy.

Everything we deliver is built to be executed — models, frameworks, and playbooks that close the gap between a brand's commercial ambitions and the infrastructure needed to run them profitably.

Fashion Business Services

Six ways we build commercial advantage.

Full-cycle, hands-on engagements across the commercial mechanics of a fashion business — each delivered as work product a brand can run with.

01

Commercial Merchandising & Buying Advisory

Operational buying and merchandising intelligence for brands that need it done right — not explained theoretically.

Full-cycle advisory on the commercial mechanics of fashion buying — from open-to-buy architecture to assortment strategy, receipt flow, vendor negotiation frameworks, and markdown governance.

What you receive
OTB model · assortment strategy · seasonal planning framework · vendor scorecard · KPI dashboard · buying calendar
Engagement
6–12 wk diagnostic + build; 3–6 mo retainer
02

Luxury Brand Distribution & Wholesale Strategy

Getting luxury and premium brands into the right doors, in the right markets, on the right terms — and keeping them there.

Distribution channel architecture: wholesale account strategy, door selection methodology, sell-in / sell-out targets, distributor vs. agent evaluation, exclusivity and territory management, and key account governance.

What you receive
Distribution strategy · target account list · account P&L template · terms benchmark · distributor scorecard
Engagement
8–16 wk strategy; ongoing account retainer
03

International Market Entry — CIS, GCC & Europe

The commercial bridge between fashion brands and the markets their competitors can't access.

Market entry advisory for brands entering CIS (Kazakhstan, Azerbaijan, Georgia, Uzbekistan), GCC (UAE, Saudi Arabia, Qatar, Kuwait), and Eastern / Southern Europe — built on direct market relationships, not desk research.

What you receive
Market entry strategy · partner long-list & evaluation · market sizing model · pricing architecture · launch sequencing
Engagement
10–20 weeks
04

Brand Turnaround & Commercial Restructuring

When the commercial engine has broken down, this is where it gets rebuilt.

Commercial diagnostic and restructuring for brands facing revenue decline, margin erosion, inventory problems, or channel conflict — actual operational change with financial accountability.

What you receive
Commercial audit · root-cause analysis · 90-day plan · OTB & receipt-flow reset · vendor renegotiation playbook · board presentation
Engagement
12–24 weeks; often leads to a retainer
05

Retail Training & Team Development

Building buying and merchandising capability that lasts after the consultant leaves.

Curriculum design and delivery for buying, merchandising, and planning teams — OTB methodology, assortment planning, retail-math fluency, vendor negotiation, and KPI literacy, in Russian or English.

What you receive
Needs assessment · curriculum · workbooks & models · live or virtual delivery · capability roadmap
Engagement
2–8 wk program design; delivery varies
06

Store Opening & Retail Expansion

The end-to-end commercial playbook for brands going physical — or going bigger.

Full advisory support for new store openings and retail-network expansion — from pre-opening assortment and launch-buy strategy to fixturing rationale, door benchmarks, and 90-day post-opening review.

What you receive
Launch buy plan · pre-opening assortment · fixturing & density · opening inventory model · door KPI benchmarks
Engagement
8–16 wk per opening; ongoing for rollout
Engagement Types

Three ways to work with us.

Entry

The Diagnostic

A focused commercial audit with clear recommendations — for clients who need to locate the problem before committing to a full engagement.

  • 2-week intensive diagnostic
  • Up to 3 stakeholder interviews
  • Review of OTB, assortment, terms or market data
  • 15–25 page findings report
  • 90-minute executive debrief
  • 30-day follow-up support
Best forBrands unsure where to start; PE investors needing a commercial health check.
Core

The Engagement

The flagship service — a full project engagement delivering a defined outcome with complete work product.

  • Full engagement on one service line
  • Weekly progress calls + async support
  • Complete deliverable set
  • Two rounds of refinement
  • Final presentation to stakeholders
  • 60-day post-delivery advisory
Best forBrands with a specific, defined commercial challenge or opportunity.
Premium

The Partner

An ongoing strategic advisory relationship — senior access, continuous support, priority availability.

  • Monthly strategic retainer
  • Up to 6 consulting days per month
  • Priority response & async availability
  • Access to all service lines
  • Quarterly business review
  • Network introductions & facilitation
Best forPE-backed brands needing a senior advisor without a full-time hire.
Quick-Win Services

Ten ways in. Fast.

Each quick win is a credible, low-commitment proof point — designed to deliver in ≤ 4 weeks and open the door to deeper work.

01

OTB Health Check

Structured review of the current open-to-buy model — structural errors, margin leakage, receipt-flow and calendar issues, plus a corrected framework.

2 Weeks
02

Wholesale Distribution Audit

Account-by-account review of the wholesale door list — sell-through, tier classification, brand-equity fit, and a prioritized cull / nurture recommendation.

2–3 Weeks
03

Market Entry Feasibility Report

A 15–20 page market-intelligence document on one target market: landscape, key players, consumer profile, pricing, and entry route.

3–4 Weeks
04

Vendor Renegotiation Playbook

A structured brief for renegotiating 3–5 key vendor relationships — terms analysis, benchmark positioning, leverage points, and ask / offer scripting.

2 Weeks
05

Assortment Ratio Analysis

Category-by-category assortment breakdown — depth / breadth imbalances, price-tier gaps, option count vs. volume, and quick wins for next season.

2 Weeks
06

Buying Team Skills Assessment

Capability assessment for 3–8 buyers / merchandisers — competency mapping across OTB, assortment, and vendor management, with a priority matrix.

2–3 Weeks
07

Store Opening Launch Buy Plan

A complete pre-opening buy for one new door — category mix, OTB, open / close ratio, price-tier distribution, and replenishment trigger logic.

3 Weeks
08

Buying & Merchandising Workshop

A custom full-day training session on one high-priority topic, with workbook, model templates, and a post-workshop reference guide.

1–2 Weeks
09

Commercial KPI Framework Design

A complete KPI dashboard structure — the 12–15 metrics that matter, calculation methodology, reporting cadence, and benchmark targets.

2 Weeks
10

Competitor Assortment Intelligence

Competitive analysis of 3–5 comparable brands — option count, price-tier distribution, category mix, promotional behavior, and differentiation.

3 Weeks
The Team

The commercial insiders with international reach.

KT

Kristina Tananushko

Founder · Commercial & Buying Strategy

Results-driven fashion executive with 10+ years of leadership across luxury, premium, and contemporary brands — from brand positioning and identity to commercial performance.

Deep expertise in assortment architecture, P&L ownership, distribution strategy, buying, and retail operations across the Russian and CIS markets.

LinkedIn →
AG

Anna Glotova

Partner · Retail, Brand & Talent

15+ years developing and leading international brands across Russia and the EMEA region, transforming business processes to deliver sustainable, long-term growth.

Expertise: Retail & Brand Management · Customer Journey & Clienteling · Talent Development · Omnichannel Strategy · HNWI Experience.

LinkedIn →
GA

Guillaume Alix

Senior Advisor · Brand Architect

International luxury executive with 25+ years building and transforming premium brands across Russia, CIS, and Europe — omnichannel strategy, digital commerce, and operational excellence.

Grew Gucci Russia revenue 2.2× to profitability; built a €19M+ enterprise for Landau Fashion Group at 51% YoY growth; secured a 6× EBIT exit with Groupe Montaigne.

LinkedIn →
Track Record

Brands we've worked with.

Gucci
Chloé
Trussardi
Montblanc
Agent Provocateur
TAG Heuer
Tommy Hilfiger
Calvin Klein
Etam
Uterqüe
Tom Tailor
Kering Group

— in association with Kering Group & Richemont Group portfolios —

Let's Talk

Where does your commercial engine need to run harder?

Start with a Diagnostic. Scale into a Partnership.

Emailk.tananushko@gmail.com Mobile / WhatsApp+7 925 731 77 35 Telegram@kristina_t13 LinkedInKristina Tananushko

Kristina Tananushko
Founder · Commercial & Buying Strategy

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